The Greatest Guide To Johnnie Walker Blue Label Ultra
The Greatest Guide To Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-calendar year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging possible although retaining the posh aura of your franchise and its Unique blend of whiskies, which involve ultra-rare Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The end result observed glass getting hand-blown right into a teardrop condition. For The 1st time in the manufacturer’s heritage, the enduring sq. Johnnie Walker bottle has been reformed.
In line with our research, It is usually thought being the entire world’s lightest 70cl Scotch Whisky glass bottle at any time released to market place.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been developed by adopting a take a look at-and-study design, developing and Discovering with no limitation and imagining what the future of lightweight luxury packaging could deliver.
World Structure Director at Diageo, Jeremy Lindley who led the look task, explained, “Johnnie Walker Blue Label Ultra was born out of an ideation session checking out the way forward for luxurious. With other classes shifting towards light-weight – like eyewear and high-performance cycling – we questioned whether luxury spirits could follow match. “We took our eyesight to some team of qualified glassmakers and during a 5 year exam-and-learn course of action slowly and gradually found how to build classy, light-weight glass.
This tends to produce a discreet opening by which the bottle can be taken off. After pouring a glass of this exceptional, specifically blended whisky, we invite you to return the bottle to its cradle—its purely natural resting spot in addition to a testomony to purposeful design and style.
We hope that our discoveries can have a constructive impression in the broader field and assistance discover new possibilities for lighter, lower carbon packaging alternatives.”
Certainly—this collectible edition could be requested on the internet and shipped securely to your doorway with signature confirmation.
With much less than 888 bottles produced globally, Each and every bottle is individually numbered and presented in a very luxury collector’s scenario.
We are listed here everytime you're able to take the plunge with Johnnie Walker and discover cocktail recipes, new merchandise launches and the most recent from our earth of whisky.
The complex issues that lightweighting presents led us to include numerous style and design and generation requirements that we could not have envisaged At the beginning of our journey; through the necessity of a tear fall shape which We've got moulded to even now mimic the iconic square method of Johnnie Walker bottles, on the addition of a protecting cage to allow for just a round foundation, as well as the hand-producing and filling of each particular person bottle in order to avoid damages in manufacturing.
Diageo has submitted filings to obtain its granted UK Patent No. GB2616831 B endorsed as licensable of correct within the click here UKIPO patent sign up, and fascinated get-togethers are invited to ask for a regular royalty free of charge, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
“We’re almost certainly about 12 months from Individuals very first merchandise hitting the marketplace on account of the lightweighting plan.”
That is a 1-off bottle for now illustrating the artwork with the attainable, for a style and design experiment and redefining lightweight as luxurious. We'll carry on to use these learnings throughout the broader Diageo assortment.
That task fell to Diageo’s world-wide style director Jeremy Lindley. Energy and basic safety ended up Lindley’s priorities, but function required to stick to sort. Soon after learning which the By natural means strongest condition for glass may be the teardrop—The form it The natural way assumes when liquid—Lindley and his team created a teardrop with sq. sides, inside a nod for the traditional Johnnie Walker silhouette.
Johnnie Walker set out to advance the spirits market by experimenting with light-weight glass for its luxurious whiskies, inspired from the trend to 'fragile' rather than 'heavy' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.